This
programme offers degree, diploma and certificate courses
in Business Administration, which prepare students to manage
people and information in a dynamic environment. In an atmosphere
conducive to either open learning, full-time or part-time
study, the programme is especially sensitive to the needs
of Arab, Asian and other international and mature students.
Tomorrow's
business managers will graduate with a combination of business
theory and practice in management, marketing, accounting
and finance, as well as a solid foundation in the Information
Technology and eBusiness. Business studies students also
acquire analytical, quantitative, communication and computer
skills. Courses in business ethics and social responsibility
are also offered.
The
Pathway programme is designed to provide students
with the business and management skills necessary to become
effective managers in today's competitive economy. The courses
individually and combined offer both a practical business
education and a broad academic education and prepares students
for the business world. They also prepare students for further
study in business. Students who want to pursue graduate
or teaching degrees following degree completion are advised
to be knowledgeable of the admission requirements of the
institution to which they plan to apply next.
Advanced
Certificate in Business Administration
The
Certificate in Business Administration includes the initial
8 units of the degree programme and is available to students
wishing to take their first steps towards a career in business,
entrepreneurship or as a foundation course for further business
studies. The degree, diploma and the certificate may be
taken concurrently. The certificate would be considered
the first credential, and students must meet all requirements
of both, the certificate and advanced diploma credentials
to gain the award of the BBA.
The
Certificate in Business Administration requires completion
of the following courses:
Understanding a business is not simple. Even
selling your product or service on a regular basis to customers
is not so straightforward. This course is not a comprehensive,
"how to do it" guide. It merely introduces the main aspects
of business you'll need to know something about, the sort
of investigation and information that is needed and questions
to be answered, in order to grasp the specific areas of
the rest of your programme and, perhaps maybe more importantly,
to enable you to plan for your own business start-up.
The
Sixth Edition builds upon previous success and highlights
some of the best features ever for a new edition.
Not only will students be encouraged to study the
traditional elements of business, but they will also
see the influence modern technology is having on the
business world.
This
best-selling text continues to present a briefer,
no-nonsense approach to the fundamentals of business
which spans the range of all functional areas: management,
marketing, operations, accounting, information systems,
finance, and legal studies.
Organisations
are in a continuous state of change as they seek to adapt
to external pressure to become more responsive to their
customers and stakeholders. The ability to manage an organisation
and its processes effectively contributes greatly to organisational
survival and improved performance. Those responsible for
the management need be aware of the implications of organisational
structure and processes, at both the strategic and functional
levels, on the overall efficiency and effectiveness of their
own activity and that of the organisation in which they
are located. They also need to have an understanding of
current management theory, practices and the implications
of technology.
is
a comprehensive and genuinely multidisciplinary course
book for undergraduate and post-experience students
of business and management. Drawing on their academic
and professional experience, Robin Fincham and Peter
Rhodes bring their combined expertise to all aspects
of the discipline, including occupational psychology,
group dynamics, and work and organisations.
This
course will examine basic financial accounting. Specifically,
we will look at the forms of business, the users and uses
of financial accounting information, the nature and utility
of financial statements, the elements of financial statements,
and business transactions associated with specific elements.
Throughout, the course will stress the relevance of various
activities and transactions to financial statement users
and decision makers.
The
first part of the course will consist of an introduction
to the nature of and need for financial accounting and reporting,
the theoretical structure of financial accounting, and an
examination of the basic financial statements from the user's
perspective. The second part will consist of an in-depth
examination of accounting for specific assets, and the relevance
to decision makers. The third phase will examine liabilities
and equities principles, and accounting for cash and receivables.
The case method of instruction will be used extensively
in this course.
For
Accounting Principles, Survey of Accounting, and 50/50
courses. This introduction to accounting and its significant
role in making sound business decisions teaches students
how to be wise users, not necessarily prepares of
accounting information-a strong user-based approach
that's endorsed and supported by the AECC. The authors
present accounting information in a broader business
context-emphasising what accounting information is,
why it is important, and how it is used to make strategic
economic decisions-coverage of financial and management
accounting included.
The
main objectives of the course are to establish a basic understanding
of the theories and practices of marketing, and how marketing
and public relations interact with the entire business process.
The ethics and social responsibility of marketing will also
be considered.
Furthermore,
because communications skills - both oral and written - are
required of successful business people, another of the purposes
of the course is to sensitise you to the importance of good
communication skills. As part of the course, therefore, you
will do a variety of written (and one oral) communication
exercises, which are discussed in more detail below.
A
final goal is to begin to prepare you for careers beyond graduation
- and have you learn how valuable marketing skills are in
relation to a job-search. For this reason, a major project
in this course is the Marketing Career Journal, which is discussed
in more detail below.
Recommended
Texts
Principles
of Marketing Adrian Palmer,
Professor of Services Marketing, University of Gloucestershire
Marketing is
of interest to everyone, whether they are marketing goods,
services, properties, persons, places, events, information,
ideas, or organisations. So the eleventh edition is dedicated
to helping companies, groups, and individuals adapt their
marketing strategies and management to the new technological
and global realities.
Philip Kotler,
Northwestern University
Tan Chin-Tiong, National University of Singapore
Ang Swee-Hoon, National University of Singapore
Leong Siew-Meng, National University of Singapore
This
is the first of the two Economics modules in the programme
whose purpose is to introduce to the student the basic principles
of microeconomics. Course resources are also online, although
students are required to come to attend the sessions at their
learning centres.
Economics
is the study of the choices people make and
the actions they take in order to make the best use
of scarce resources to fulfil their wants and needs.
This course is an introduction to the basic principles of
microeconomics, which analyses the choices and actions of
the individual parts of the economy - households, firms, and
the government.
This
is a course that is designed to give you the basic tools of
collecting, analysing, presenting, and interpreting data.
In the business community, managers must make decisions based
on what will happen to such things as demand, costs, and profits.
These decisions are an effort to shape the future of the organisation.
If the managers make no effort to look at the past and extrapolate
into the future, the likelihood of achieving success is slim.
In this course, we want to look at a number of mathematical
tools that can assist the manager in this decision making
process. The goal of this course is not to make you an accomplished
statistician but to give you some appreciation of statistical
techniques so that you may be able to determine if data that
you may be given or may read in the literature is of value
i.e., it is accurate and appropriate for the decision at hand.
In this course many of the problems that we
deal with will be small. This is necessitated because of the
time constraint.
Recommended
Texts
The
complete Electronic Statistics Textbook can be downloaded
for quick access from your local hard drive. Directions
for correctly installing the textbook are also available.
The
purpose of this course is to provide you with a basic foundation
in corporate finance. You'll build on this foundation if you
continue to take finance courses and courses in other business
disciplines and as you work with finance concepts in your
life after graduation. You'll also use these concepts if you
choose to develop your own personal investment portfolio.
The course includes a review of accounting principles as they
apply to corporate finance, the financial environment of business,
valuation of projects, companies, and investment securities,
and how a business allocates financial resources in an uncertain
environment to maximise shareholder wealth.
This
edition of Financial Management (formerly, Basic Financial
Management) continues to build the presentation of finance
around the "10 Principles Approach". The ninth
edition will also infuse several new features: a focus
(thread) company - Harley-Davidson, a B2B section provided
by PWC, entrepreneurial finance, e-commerce and real
options coverage and excel modelling, all designed to
make a sound book even better!
This
course explores the central, strategic role that HR plays
in making organisations more competitive. It examines personnel
management concepts and practices including: recruitment and
selection of employees; equal opportunity; training and development;
performance appraisals; compensation and benefits; and labour
relations. This course has a special focus on the increase
of globalization and workforce diversity in the high-performance
organisation.
Ashly Pinnington,
Senior Lecturer in Human Resource Management, University
of Queensland, and Tony Edwards, Lecturer, Warwick Business
School, University of Warwick
Best-selling
HRM book in the market, provides a comprehensive review
of personnel management concepts and practices. It focuses
on the high-performance organisation-building better,
faster, more competitive organisations through HR; while
continuing to offer practical applications that help
all managers deal with their personnel-related responsibilities.
General
Business Links
Utilities
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material in this resource are shown in a .pdf, animated or
compressed format. To view or save these files to your computer
you should download and install free programs here:
To
view the tutorial slideshows on-line, click on the title
or image. To save a copy of the slideshow to your computer,
right click (hold down mouse with Macs) on the icon
and select "save target as" (IE) or "save link
.." (Netscape). You can then view the slideshow
from your computer.
